Users will soon have a fresh option that permits them to lessen the volume of AI-created content appearing in their timelines. This move comes as the platform disclosed that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global release. This advancement comes amid a rise in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A considerable share of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, from AI artwork to educational videos, and we aim to provide users the ability to adjust the amount of that, depending on their own choices,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are presently 1.3 billion videos on its network identified as AI-generated. Collectively, over 100 m media items are uploaded to the platform each day, making AI-generated material a minor portion of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the volume of AI content they see by opening the content preference feature in the app and choosing the AI content topic. Further subjects that are already be modified under the setting encompass current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
TikTok’s rules mandate creators to identify “realistic” artificially created content, and it bans malicious deepfakes of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the service will henceforth add an AI-generated tag to content made using its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This measure is designed to deter users from trying to circumvent the labeling process.
AI Literacy Programs
The platform is additionally establishing a $2m AI literacy fund for specialists and groups to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups focused on educating coding and technology.
Moderation Strategy
The platform has supported its content review process, amid discussion over plans to cut jobs for a large number of review team members in Britain. The company is planning to cut 439 jobs in its user protection team in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it gets reviewed by people. The platform reported a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to the use of its automated systems.
It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
